From Business Insights into Buttons
[[email protected]](mailto:[email protected]?subject=Let's%20Connect!) • michellecc.com • LinkedIn • San Francisco Bay Area
Work Experience
Product Designer, Freelance
San Francisco Bay Area | Dec 2024 – Present
Dobby.ai is a no-code platform that lets non-technical teams create and launch AI workflows safely. I turned concepts like datasets, chunking, and model evaluation into guided, scalable UI patterns that shorten time-to-value and validated flows with users and informed PM/engineering tradeoffs ahead of build:
- Designed an enterprise no-code AI platform enabling non-technical teams to build and deploy AI workflows (chatbots/automations) with guardrails, roles, and audit trails.
- Translated backend complexity (datasets, chunking/embeddings, evaluations) into progressive UIs such as setup wizards, templates, reducing onboarding friction for first-time users.
- Prototyped at speed using vibe-coding” to test flows with real users, cutting idea-to-prototype from weeks to days and accelerating product decisions.
- Partnered with PM/engineering to align UX with business KPIs (time-to-value, activation, retention) and to ship scalable patterns ready for production.
Senior Associate, Project Management
Shopee Taiwan (NYSE: SE) | Taipei, Taiwan | Aug 2018 – Apr 2023
- Initiated and facilitated feature optimization projects to improve selling experience through cross-functional collaboration with product managers, developers, and business teams to align UX solutions with business objectives.
- Led the Shopee University website relaunch, resulting in a 95.4% increase in user engagement and a 101% growth in traffic by streamlining user flows and optimizing content architecture.
- Supported the redesign of the seller registration portal, improving onboarding experience to meet usability objectives.
Associate, Media Creative
Wavemaker (NYSE: WPP) | Taipei, Taiwan | May 2015 – Jan 2018
- Analyzed cross-channel campaign data and translated insights into actionable strategies, leading to a 168% performance lift for Colgate-Palmolive’s product rebrand.
- Developed media plans and optimization strategies for diverse clientele, including CHANEL, Edgewell, and Subaru, ensuring alignment with business objectives.
- Partnered with Google and Facebook to implement digital solutions and refine targeting based on performance trends.
Product Experience Specialist
DrivenBI | Pasadena, CA | Sep 2014 – Feb 2015
- Improved UI usability for data analytics dashboards by translating user feedback into actionable recommendations for Product Team
- Supported product marketing through localized content development and campaign performance analysis using Salesforce and Google Analytics.
Training & Education
Designlab
UX Academy | Oct 2024 – Present
International Technological University
M.S. in Digital Arts: UI/UX | May 2023 – Dec 2024
UC San Diego
B.A. in Communication | Sep 2012 – Dec 2013
Skills
Design: UI design, UX design, Product Strategy, Information Architecture, Interaction Design, User Research, Usability Testing, Accessibility (WCAG), Prototyping, HTML & CSS, 3D Printing, and many more
Business & Marketing: Project Management and Data Analysis
Tools
Design: Figma, Adobe CC, Miro, Mural, Optimal Workshop, Microsoft Suites, Autodesk Maya, ChatGPT (and other AI tooling), Dovetail, V0 by Vercel and Bambu Studio
Business & Marketing: Google Analytics, Google Search Console, Jira, Trello, and Confluence